Product Description

Product Overview Vimto Fruit Cordial 650ml is a premium mixed fruit concentrate syrup designed to deliver a rich, refreshing beverage experience across retail and professional environments. Manufactured under the globally recognized brand Vimto, this cordial combines a distinctive blend of grape, raspberry, and blackcurrant flavors to create its iconic deep purple drink that has been loved for generations. The 650ml bottle format provides a convenient size for supermarkets, convenience stores, catering suppliers, hotels, restaurants, and foodservice operators seeking a high-margin beverage solution. As a concentrated fruit syrup, it offers excellent yield, making it a cost-effective choice for bulk beverage preparation. This product is categorized under beverage concentrates and cordials, making it suitable for wholesale distribution, Horeca supply chains, export markets, and institutional buyers. Features & Benefits One of the primary benefits of Vimto Fruit Cordial 650ml is its high dilution ratio. When mixed with cold water, sparkling water, or crushed ice, a single bottle can produce multiple servings, reducing cost per glass and increasing operational efficiency. For foodservice businesses, this translates directly into improved profitability and simplified inventory management. The distinctive fruit blend ensures a consistent and recognizable taste profile. Consumers associate the flavor with quality and tradition, particularly in Middle Eastern, African, and South Asian markets where Vimto enjoys strong brand loyalty. The concentrated formula ensures long shelf life compared to ready-to-drink beverages. This reduces storage pressure and shipping costs, making it attractive for importers and distributors managing large-scale beverage portfolios. Use Cases – B2B Focus Hotels & Hospitality Hotels can serve diluted Vimto cordial as a welcome drink, breakfast beverage, or seasonal specialty drink during Ramadan and festive seasons. Its vibrant color enhances buffet presentation and beverage stations. Restaurants & Cafés Restaurants can incorporate the syrup into mocktails, smoothies, dessert toppings, milkshakes, and signature beverages. Cafés benefit from menu versatility without adding complex ingredients. Catering & Events Event caterers require scalable beverage solutions. Vimto cordial allows preparation of large beverage dispensers quickly and economically, ideal for weddings, corporate gatherings, and religious events. Retail & Wholesale Retailers benefit from strong brand recognition and repeat customer demand. The 650ml bottle fits standard retail shelving and offers attractive margins for supermarkets and grocery outlets. Institutional Supply Schools, corporate cafeterias, and staff canteens can use the cordial to prepare large volumes of flavored drinks efficiently. Technical Details Product Type: Fruit cordial concentrate Net Volume: 650ml Flavor Profile: Grape, raspberry, blackcurrant blend Color: Deep purple Dilution Recommendation: Typically 1:4 or as per taste preference Shelf Stability: Long ambient shelf life when unopened Competitive Advantages Strong global brand recognition High dilution efficiency Appeals to multicultural markets Long shelf life for export suitability Cost-effective beverage preparation Versatile application across beverage categories Target Industries Horeca (Hotels, Restaurants, Cafés) Food & Beverage Distribution Wholesale Grocery Catering & Event Management Institutional Supply Retail Supermarkets Why Choose This Product Choosing Vimto Fruit Cordial 650ml ensures reliable quality, strong consumer demand, and profitable resale potential. Its premium fruit concentrate positioning enables retailers and distributors to market it as a trusted, heritage beverage brand. The 650ml format balances consumer convenience and wholesale practicality, making it suitable for both end users and bulk procurement. Storage & Handling Store in a cool, dry place away from direct sunlight. Refrigerate after opening. Keep bottle tightly sealed to maintain flavor quality. Wholesale Appeal High turnover SKU Recognized international brand Compact carton packaging Strong seasonal demand (especially during Ramadan) Suitable for export and re-export markets Vimto Fruit Cordial 650ml remains a high-demand fruit syrup concentrate that combines heritage branding, operational efficiency, and strong consumer loyalty—making it an essential addition to beverage portfolios across global markets.